Demodone offer video production for free

A picture famously tells a thousand words, and a growing number of companies are discovering that a high quality film clip about their business can tell people even more.

But although there are a great number of corporate video companies and advertising agencies currently taking advantage in the boom in demand for online corporate video communications that reach out to customers, clients and the public in general, a new company looks set to change forever the way online videos are produced and paid for.

'DemoDone' which launches in November 2009 is the brainchild of gadget entrepreneur Crispin Thomas and tears up the rule book by only charging companies for video 'plays' rather than a flat rate for production costs.

Crispin is an Ernst & Young Regional Entrepreneur of the Year and his phenomenally successful companies The Gadget Helpline and TMTI (Talk me through it) are at the forefront of advising the British public on how to get the most out of their gadgets. Now he is moving into telling people how it is with his latest DemoDone enterprise and the concept is simple.

Much like the pricing structure used in 'ad word' campaigns run by the world's most successful search engines, companies who sign up with DemoDone pay no upfront cost for the production of their video clips.

Instead DemoDone script, deliver and produce a high quality film to a company's exact specifications that succinctly showcases and explains a company or product on a 'pay per view' basis. As a result the Demodone cost reflects the views a company has had, so the higher the views the greater the interest that is being taken in the brand and the cost reflects the success of the video.

As part of the package, the video clip is then uploaded onto YouTube and other popular online video channels and companies are charged 20 pence (excluding VAT) per view for the first 10,000 times the video is watched and there after a charge of 5 pence per view.

All views are verified by an independent stats system and in the event that views to the value of £1000 plus vat are not delivered to DemoDone after 6 months of the film going live then a nominal charge of £1000 plus vat  is payable as a minimum traffic charge. This means that companies can monitor how successful their online video communications are proving and in effect have a 'free' video that they can upload onto their website, tag in their emails, send to customers in e-newsletters or use it anywhere to promote business. Demodone also has its own hosting platform for the films themselves.

With no initial risky outlay on getting the video produced, DemoDone then pays for itself in terms of new business leads and customer satisfaction feedback that will result from the increased levels of exposure. This new business model looks set to transform the corporate communications market.

"We've taken the Adwords model and applied it to video and early feedback we've received from companies is that they love the DemoDone concept. If the internet had had the bandwidth when we all made our websites we would have had a film made. It's the only really effective way to get your message across.

You can view clips at www.demodone.com" says DemoDone founder Crispin Thomas. "Studies have shown that online videos are a superb way of connecting companies with their clients and customers and, now that internet band widths have increased, DemoDone online clips are a low cost way of getting something that's very effective."

To learn more about DemoDone and to arrange an interview with Crispin Thomas, Managing Director of DemoDone, please contact Ben Titchmarsh at ben@quitegreat.co.uk or call him on 01223 41000.